A vibrant, digital
road trip experience
On the road with Dior driving our unique branded vehicle to a vibrant, digital event experience. An exciting, creative, and interactive "ride" across unique Dior locations.
This road trip started with pre-production shootings at the Dior premises and moved to various retail stores. The finish line; a live streaming session from a studio in which the management team shared the company’s news.
The road trip concept blended with the video production, the sophisticated studio graphics, and the energetic audience participation creating a captivating and festive ambience throughout the conference. During this trip, 200 participants had the chance to see their colleagues, after months of remote work, and connect with each other through different interactive tools.
3 days of filming, 1 day studio
200 virtual & 10 physical participants
Studio, Dior’s headquarters and retail stores
Creative concept | Engagement strategy | Pre-production filming
Inspiring 200 associates by combining a meaningful content and high-end technology