adidas SMM 22

our hybrid A-game

#the experience effect

the adidas vibe

designed & created for
adidas SMM 22
location
Gazarte

experience

design

Designing inclusive experiences
pumped with team energy

Succeeding in making 400+ participants feel equally part of a hybrid event may sound impossible, but not for us at Event Plus. When Adidas trusted us with designing their first ever physical meeting after 2 years, we knew we had to bring our A-game, so here’s what we did. We started by setting the stage at Gazarte, by installing futuristic LED panels that set the tone for the fashion show and helped get every message across during the executive presentations. In order to boost participant engagement we developed a revolutionary mobile app, especially designed for the event, which included live polls and quizzes. Entertainment is never neglected at Event Plus experiences, so we brought in fiery music performances and a striking DJ set. The cherry on the top was a second day packed with group activities and a BBQ night. A little extra something from our team for Adidas.

Duration
- 2 days

Guests
- 112 physical & 300 virtual participants

Venue
- Gazarte

Technology
- Advanced audiovisual & Lighting Technologies
- Led Walls for Stage

Result
- Incorporated cutting-edge technology to make 300 digital participants feel the very-same fiery vibe of the physical event

More works
Find out more about Hybrid & Digital

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