adidas SMM event series is an awarded experience with the top distinction “Event of the Year”- Virtual event and a Gold prize holder for “Best Event Brand” (Event Awards 2022). Furthermore, it has won for 2 years in a row the prize of Best Event Series/Brand Consistency and 6 more silver awards.
As for every adidas brand series event, we had once again the challenge to exceed the success of the previous one. For its ’22 implementation we had to deliver it fully in digital format, due to Covid restrictions, while keeping strong brand consistency, high audience engagement and the overall vivid, adidas character.
Our task was to deliver a complex but vivid meeting, launching a new adidas collection, keeping the audience engaged while ensuring strong brand consistency.
One of the unique elements we designed and delivered to do so was the amplified use of technology to bring a 2D environment into 3D. After precise shootings in adidas premises followed by post-production work, we managed to bring different adidas showrooms online in high 3D quality. The Marketing presentations, the new collection launch, and the participation of Olympic gold medalist Miltos Tendoglou were all digitally broadcasted making every aspect of the event feel as if it was presented live.
For the event needs we have also prepared a custom designed virtual lobby, 30+ video presentations, various engagement tools, and coordinated 30 speakers to speak in a live broadcast to 200+ participants.
It was a very successful digital experience with high engagement rates winning the prize of “Best practice” for adidas Europe that continues the series legacy.

Duration
4 days

Guests
220 virtual participants

Venue
Studio

Event Elements
Groundbreaking Technology | Brand Consistency
| Demanding Event Flow

Result
A successful digital experience with high engagement rates | Best practice for adidas Europe
Event Series Awards

2022: Project of the Year, 1 Gold, 7 Silver
2021: 2 Bronze