Vichy Laboratoires

The Lake Effect

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#the experience effect

escape to a world of tranquility

designed & created for
Vichy Laboratoires
location
Vouliagmeni Lake

design

experience

An Oasis of Beauty
and Aesthetics

Event Plus organized a summer-chic press event for Vichy at the magic scenery of Lake Vouliagmeni. 70 beauty editors and influencers experienced Vichy new product line and connected with the brand and its people in the Lake's stunning natural setting.

Our creative concept design focused from the beginning into creating a unique Vichy experience inspired by the brands’ water healing equity. The pairing with Lake Vouliagmeni not only gave us the opportunity to stage a dreamy event but also invited the guests, from their first step, to escape & experience an oasis of beauty and tranquility.

During the event, the experienced journalist Lina Drouga kept the interest abundant while artist Melina Coan painted amazing, custom-branded gift pouches in for the guests.

The lake effect, the VIP treatment, and the pampering care from Vichy & Event Plus teams made this event an exclusive, sensorial experience for everyone who attended!

Duration
1 day

Guests
71 attendees

Venue
Lake Vouliagmeni

Event Elements
Dreamy Natural Setting | Concept Design
| Photo Opportunities for Social Media

Result
An exclusive memorable experience
Event Awards
2022: 2 Silver

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