L'Oréal Skin Lab

Press Experience

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#the experience effect

instagrammable experience

designed & created for
L'Oréal Skin Lab
location
House 124

design

experience

Vibrant Beauty Journey

Step into the vibrant world of L'Oréal Paris Skin Lab, where we created a unique press experience that was as educational as it was Instagrammable. With House 124 as our canvas, we transformed the space into a colorful beautyland that wowed guests with its minimal styling and tailor-made, colorful setup.

Our immersive event took beauty lovers on a journey of discovery, as they learned about the science behind the brand, discovered new products, and shared beauty tips, all while capturing Instagram-worthy moments at every turn.

L'Oréal Paris Skin Care Beauty Expert Mania Bousboura and dermatologist Valia Mousatou, along with the Brand Ambassador Duchess Nomikou, graced us with their presence and shared their insights with guests. Estheticians were also on hand to give guests a luxurious beauty experience, with L'Oréal Paris products that left their skin glowing.

To complete the sensory experience, the MoMix team served up show-stopping molecular drinks, while guests indulged in signature finger foods and themed healthy smoothies. It was a one-of-a-kind press experience brought to life by Event Plus, taking guests on an immersive journey of beauty and exploration.

Duration
1 day

Participants
100+

Venue
House 124, Agias Paraskevis 124, Chalandri

Event Elements
Design Concept | Event Aesthetics

| Attention to Detail

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Event Plus for L'Oréal Paris

More works
Find out more about Live Experiences , Press Events

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