Unveiling L'ORÉAL Dermatological Beauty
When it comes to creating the perfect event for L'ORÉAL's exciting news, we spare no effort in designing the right concept and finding the ideal venue.
To match the big announcement of L'ORÉAL Active Cosmetics division renaming to L'ORÉAL Dermatological Beauty we decided to connect our concept with the stunning “Ellinikon Experience”. The beauty and elegance of the space perfectly encapsulated the innovative and forward-thinking approach of L'ORÉAL.
Our team designed an extraordinary and immersive experience that captivated the 140 company people in attendance. From the elegant styling and lighting, the minimal stage, to the impressive 3D logo construction, and the delectable food and drinks, every detail crafted to transport guests to a world that perfectly aligned with the new brand name.
But that wasn't all. The event also featured a live painting performance by the talented artist E. Zaharaki, who brought the new company logo to life right before their eyes. And to make it even more special, guests were invited to leave their own mark on the canvas, creating a truly collaborative work of art that embodied the spirit of L'ORÉAL Dermatological Beauty.
Space styling | Holistic Branding | Venue Pairing