Experiencing
the EZA Authenticity
In partnership with AEA Relate, we have welcomed 30 journalists in an exclusive press event for EZA brewery. The event took place in their premises in Atalanti. Leveraging ambient lighting and visual brand storytelling, the team has shared secrets about the products' unique Mediterranean flavors and aromas. The unique beer recipes are crafted with "meraki" and authenticity for 30 years by the inspired and talented EZA people. Guests have experienced this authenticity by receiving hand-on knowledge on how beer is crafted with excellence through a guided tour in the production site. Last but not least, everyone had the chance to taste a signature cocktail, based on delicious EZA beer, created by the famous bar consultant Y. Korovesis.
Duration
1 day
Guests
30 participants
Venue
EZA production premises Atalanti
Event Elements
Brand Storytelling | Lighting Design
|Concept Design
Result
An exclusive press experience full of Eza