Brought to life by Event Plus for the 5^th consecutive year, adidas SS24 SMM South Europe was another extraordinary experience that truly showcased the essence of the adidas brand.

With captivating concept design and holistic branding we transformed the venue into a red adidas vibrant world. The stunning lighting and top-notch audiovisual technology welcomed and energised the 300+ participants, making their 3-day conference journey truly exciting. And then the dynamic presence of adidas speakers, the product news, the electrifying street-style dance show, and the inspiring talk by the Paralympics Gold Medalist took the conference energy to new heights.

An adidas experience always goes beyond the conference. Sports activities, an upbeat closing party by the sea, a private concert, live Band Karaoke, DJ, and dancing were just a few of the fun elements that made the adidas people connect and celebrate.

Behind the scenes our dedicated team of 60 members worked tirelessly to ensure every detail was perfect and delivered a complex event that exceeded expectations again. We were thrilled to bring the adidas magic to life once again.

𝗨𝗻𝘁𝗶𝗹 𝘄𝗲 𝗺𝗲𝗲𝘁 𝗮𝗴𝗮𝗶𝗻 #𝗮𝗱𝗶𝗱𝗮𝘀𝘁𝗲𝗮𝗺! 👋🏻

Duration
3 days

Participants
300+

Venue
Grand Resort Lagonissi

Event Elements
Holistic Branding | Concept Design
| Creative Scenography | Lighting