Firework It
Maybelline New York, in collaboration with Event Plus, brought the "Firework It" campaign to the streets of Athens! A branded firework track traveled through 35 spots in the city, spreading a burst of sparkle and color to promote the launch of Firework Mascara.
The peak of the campaign was the two breathtaking fireworks shows at Athens Riviera and Piraeus, sparking the Maybelline New York extraordinary to the sky. Event Plus designed the branded van and managed the whole event and fireworks shows.
Our goal? To execute show-stopping and memorable happenings that would create a lasting mental connection with Firework Mascara, delivering the 360-degree full impact it promises. The campaign’s key claim says it all: FIREWORK IT. SPARK THE EXTRAORDINARY.
Duration
2 days
Venue
35 city spots
Event Elements
Brand Activations | Branding | Videography
