Maybelline & Garnier Fructis

Brand Activations

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#the experience effect

style up, beat loud

designed & created for
Maybelline & Garnier Fructis
location
Ejekt Festival

design

experience

Glam vibes, festival nights

At the electrifying 2024 Athens Ejekt Festival, L'Oréal's Maybelline and Garnier Fructis set the stage, glamming up fans for a night full of Peggy Gou beats.

Crafting the vibe, Event Plus mastered the branding, set-up, activations, and event management. The Garnier Fructis van rolled up at sunset packed with fun-sample products, interactive games, and awesome prizes, creating a buzz for an engaging brand activation.

Over at the Maybelline Corner, under dazzling special lighting, makeup artists transformed festival-goers with festive, glitzy looks and special fluorescent tattoos. Styled and stoked, Peggy Gou fans hit the scene, ready to vibe out all night!

Duration
1 day

Guests
open to the public

Venue

Ejekt Festival-Tae Kwon Do Stadium

Event Elements

Brand Activations | Branding | Event Management

More works

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