L'Oréal Professionnel

colour-full training

#the experience effect

a vibrant empowerment

designed & created for
L'Oréal Professionnel
location
Stavros Niarchos Foundation Cultural Center

design

experience

Putting the ‘full’
in colorful

The world leader in professional hair colour, L’Oreal Professionel, invited us to design a long-awaited learning & customer experience for 120 leading hair colourists from Greece and Cyprus.
The workshop was hosted at the impressive lighthouse of the Stavros Niarchos Foundation Culture Centre offering to guests inspirational ambience along with the unique 360° view of Athens.
For this learning experience we set the venue with specially designed working stations to facilitate the participants live colour practise. Sibhan Jones, international hair stylist and Balayage expert for L’Oreal Professionnel, presented the latest hair trends and guided the participants in a colourful, creative trip.

Duration
1 day

Guests
140 participants

Venue
Stavros Niarchos Foundation Cultural Center

Event Elements
Venue selection | learning facilitation | event management

Result
A perfectly paired experience

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