Kérastase Gloss Absolu was, in itself, our ultimate inspiration in designing this PR event. It didn’t just inspire the evening, it became the star of it.

The drop-shaped bottle led us to propose the perfect venue: the spherical dome at the Stavros Niarchos Center. Its essence shaped the nature-infused decoration and light, airy styling. The product’s identity, glossy, radiant, and modern, was brought to life through curated brand activations. Highlights that made the PR Experience unforgettable for Kérastase and their 200 guests, beauty editors, influencers & industry insiders:

• A dazzling crystal contact show that opened the evening in sparkling brilliance.
• A live art performance that captured the essence of Glaze Drops, the hero product of the range.
• The PRO ritual corner, where expert stylists offered personalized shine moments.

It was a full 360° brand experience, fresh, elegant, and undeniably luxurious.

Duration
1 day

Guests
200+

Venue
Stavros Niarchos Foundation Cultural Center

Event Elements

Venue Pairing | Scenography | Brand Activations