For the Grand Opening of the first #JD flagship store in Athens, our teams designed the grooviest and most authentic event. 

The 360° experience kicked off at the store, where hundreds of fans had already gathered after a series of social media teasers released in the weeks leading up to the event. To connect with them, we created a series of tailored, brand-related activations inspired by streetwear and sports culture:

• Feel the vibes! A fire live DJ set by the well-known Hip-Hop DJ Silence
• Be energetic! Monster energy drinks kept the crowd buzzing.
• Walk authentic! A sneaker customization bar by Artdicted offered stencil tattoos 
• Share a story! The #JDFam created in-store content alongside JD Sports' most influential brand ambassadors.
• Fan it up! A few lucky attendees won an exclusive meet-and-greet with Toquel and Marseaux, leading to some seriously Insta-worthy moments.

The #JDFam was then ready to take over Syntagma. Fueled by cool vibes and a hip-hop attitude, fans led the most exciting street march to the highlight of the night. Toquel and Marseaux lit up the stage with an electrifying performance and dynamic light show.

A straight-up vibe! If you missed it you missed out. 

Duration
1 day

Guests
Open to Public

Venue

JD Ermou Flagship Store

Event Elements

Concept Development | Brand Activations | Event Flow