At the 2023 Thessaloniki International Fair (ΔΕΘ), our teams designed & and delivered an unforgettable experience at the IQOS Booth, captivating visitors with innovation and engagement.
Inspired by the launch of the two new TEREA flavors, and the Together X "Experience the Unexpected" campaign, we crafted and executed 3 immersive brand activations:
“The Unexpected Refreshment”: Visitors were welcomed with a unique refreshment that suddenly changed color to the brand’s turquoise.
“Multilayered Blindfolded Adventure”: With a custom branded scarf as a blindfold, visitors embarked on a sensory journey, savoring the soft and warm fusions that delighted their taste buds!
“Fly to the Unexpected”: Excitement filled the air as participants soared high in the 'Together X' sky, capturing the joy of boundless possibilities through our custom photo opportunity booth.
Delight and discovery: the recipe for captivating experiences by Event Plus.

Duration
1 day

Guests
4000+

Venue

ΔΕΘ HELEXPO

Event Elements

Concept Design | Branding
| Immersive Activations