Our team was assigned last summer to the most exciting roadshow: the Garnier Fructis Hair Food Van Activation. With an objective to promote Fructis Hair Food Masks, we created a 6-stop interactive Brand Experience that, over 12 days and across six key locations, engaged more than 10,000 visitors in total.
Guided by a distinctive communication concept, we designed an experiential journey powered by a custom-branded yellow van. This mobile “Healthy Bar” featured eco-friendly decor, with fresh fruit displays and sustainable materials like bamboo, wood, and recycled cotton. At each event, interactive digital activations, thematic giveaways, and vibrant brand visuals created an immersive space where consumers could genuinely connect with the brand.
Every aspect of this 6-fold experience carried a holistic Garnier Fructis visual identity. The branded van, design elements, custom uniforms, and all activation materials created a consistent brand presence that resonated throughout the entire experience.
Brand Experience Locations: 1) Sklavenitis Mega Store Isola, Kalithea 2) My Market, N.Smyrni 3) Red Bull Cliff Diving Athens, Vouliagmeni Lake 4) Gameathlon Summer Athens, Faliro Olympic Arena 5) Peggy Gou X Eject Festival, Faliro Olympic Arena 6) Εjekt Festival, OΑΚΑ

Duration
12 days

Guests
open to the public

Venue

6 different locations in Attica

Event Elements

Concept Design | Brand Activations | Event Management