L'Oréal's prestigious Brandstorm innovation competition, now in its 31st year, was hosted in Athens at L'Oréal's headquarters. The event brought together young talents from various disciplines to design the future of professional beauty powered by technology. 

During the event participants pitched their innovative solutions to a jury of industry experts and the winning team was awarded tickets to the next stage of the contest in London. The event was marked by a unique panel discussion that explored emerging technologies in the beauty industry, with notable speakers Betty Tsakarestou, Associate Professor at Panteion University; Efthymis Gatos, Digital Manager at L'Oréal; and Thodoris Oikonomakis, hair expert and associate of the Group.

Our comprehensive event design and management created the right ambiance with prestigious branding, engaging decorations, and expert A/V production with top-tier technologies, high-definition screens, and adjustable lighting. 

Duration
1 day

Guests
80

Venue

L'Oréal Headquarters

Event Elements

Branding | Audi-Visual | Event Management