There is only one way to present the new BMW Series 1. Put together an amazing 3-day event and present the new model with a breathtaking show, where a grand LED screen opens to reveal it.

The BMW Joyland experience was brought to life to introduce the new BMW 1, with the tagline “The new 1, The only 1.”It was a sophisticated affair, drawing 600 guests daily and featuring special hosts, speeches by the BMW CEO, live music, performances, and attendees from the media and trade. The highlight of the evening was the dramatic revelation of The New 1, emerging from the massive moving LED screen amidst a spectacular light show. In the following days, BMW fans had the chance to admire, learn more about, and test drive the new model.

Event Plus teams organized and executed the setup, branding, video creation, technical audio and lighting support, and managed the overall flow, coordinating the presenters, performers, and artists. The venue was transformed, featuring multiple stages for indoor presentations and outdoor performances. The event also featured interactive BMW-themed corners to engage and inform attendees, enhancing the overall experience.

Live performances by Antonia Kaouri and Giorgos Sabanis, coupled with engaging presentations by Eugenia Samara, Fipster, and Konstantinos Vasalos, kept the audience entertained and involved. Influencers like Katerina Geronikolou, Giannis Tsimitselis, and Genevieve Majari added further appeal to the event.

Duration
3 days

Guests
600 daily

Venue

Anassa City Events

Event Elements

Event Design | Scenography | Branding