BMW OIKOS was a holistic brand concept designed by our teams, brought to life as a 360°, multi-level Brand Experience and delivered through a four-day high-impact event.

The experience unfolded at Domus, Glyfada which we fully transformed into a stunning BMW showroom lounge with premium aesthetics, bold scenography, and curated thematic corners, each offering distinct brand touchpoints. Sixteen amazing BMW vehicles were showcased throughout the space, under soft ambient lighting and modern neon accents.

Opening Night was a celebration of innovation and design. BMW’s exclusive guests were welcomed to an elevated brand experience featuring live violinists, a dynamic LED dance performance, and a breathtaking drone show over the sea, narrating the BMW OIKOS story in the night sky.

Over the following days the event was open to the public to explore the BMW world. Visitors enjoyed hands-on experiences, including test drives of the latest models and bespoke brand activations such as an AI Art Wall, the BMW Sound Quiz, and the live creation of an art activation by AKTO students..

The journey concluded with a dedicated press day co-hosted with Vogue, where media representatives were introduced to the BMW E-Cross concept and the completed AKTO Art Car. The experience unfolded to an exclusive BMW x Vogue dinner, a refined evening celebrating inspiring Greek women.

Duration
4 days

Guests
1000+

Venue
Domus Glyfada

Event Elements

Event Concept | Branding | Scenography | Lighting Design | Brand Activations | Event Management