For the first time ever, OPAP & Allwyn brought the legendary McLaren Formula 1 car to Greece, thrilling motorsport fans with two spectacular appearances at OPAP Arena and Syntagma Square.

The Event Plus team planned and executed this high-octane display, transforming both venues into vibrant Formula 1 celebration zones for fans of all ages. An estimated 3,500 visitors gathered at OPAP Arena, while over 12,000 flocked to Syntagma Square to see and get close to the legendary F1 car.

A custom-designed 6m x 3m branded container was built to showcase the authentic McLaren vehicle. Visitors enjoyed standout activations that brought them even closer to the F1 action: an AI-powered photobooth let fans see themselves as McLaren drivers, while a face-painting station in the iconic papaya orange and a semi-permanent tattoo corner added color, interaction, and fun.

The Event Plus team also managed the crowd flow with precision and energy, ensuring a smooth, safe, and truly unforgettable experience.

Duration
2 days

Guests
15000

Venue
OPAP Arena and Syntagma Square

Event Elements

Scenography | Event Production | Brand Activations