In collaboration with AEA Relate, we were proud to design the three-part launch experience for the opening of the new Miele Experience Center. Our team was tasked with creating a memorable and impactful event for three different groups of attendees.

We leveraged the innovative and elegant style of the space to furnish, decorate, and style all areas to welcome each group. On day one, we created an unforgettable ribbon-cutting ceremony for Miele employees and management, officially inaugurating the new Experience Center.

On day two, we transformed the premises for an exclusive press event, where journalists were given a tour of the new Experience Center and received the latest company updates.

On the final day, we hosted a lively party that brought together Miele people and partners, lifestyle influencers, and lots of friends. The performance of 'The Swinging Cats' band, Molecular Cocktails and a demonstration of the silent operation of Miele washing machines stole the show.

It was a joy to bring, together with AEA Relate, this fantastic Miele experience to life.

Duration
3 days

Participants
100+

Venue
Miele Experience Store

Event Elements
Space Styling | Holistic Branding

Attention to detail