IQOS, VEEV & ZYN

| Thessaloniki International Fair (ΔΕΘ) 2026

#the experience effect

made to engage

designed & created for
IQOS, VEEV & ZYN
location
Helexpo Thessaloniki

design

experience

Three experiences. One big presence.

At TIF (Thessaloniki International Fair) 2026 we brought three distinctive experiential spaces to life, combining creative design, engaging activations and complex event production over nine days.
Striking architectural elements, custom-built structures, interactive product displays, a bespoke mocktail bar, playful air-hockey challenges and a high-energy High Striker activation shaped three unique environments, each offering visitors a different way to explore, interact and engage.
Behind the seamless visitor experience was a demanding production operation, involving multi-day setup, multiple crews, challenging outdoor conditions and continuous on-site coordination. Smart production thinking was also key to the project. By creatively repurposing materials from previous productions, we gave existing elements a second life across all three spaces, integrating sustainability into the design and production process.

Duration
9 days

Guests
200K+ fair attendees

Venue
Helexpo Thessaloniki

Event Elements

Booth Design & Production | Sustainable Production Practices | Brand Activations | Event Production

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