For IQOS, VEEV & ZYN at EJEKT Festival 2026, we designed and delivered three distinctive Brand Experiences, each bringing a unique identity to life through a common visual language, and interactive elements.

IQOS
For IQOS, we brought the brand’s REMIX vibe to life through activations designed to connect with the festival audience. The Marble Tattoo and Karaoke Booth experiences, together with bold graphics and strong spatial design, shaped an engaging brand environment that stood out within the festival landscape.

VEEV
Inspired by the energy of music and the thrill of competition, the booth was designed to host an immersive, tailor-made gaming experience that transformed rhythm into energy, movement & fun.

ZYN
The approach focused on creating a compact yet impactful brand presence. Dynamic branding, bold visual details hosted an adrenaline rush activation that challenged guests to their limits.

The outcome: three individual brand experiences united by one creative language, adding color, interaction and energy to every moment at EJEKT Festival 2026.

Duration
2 days

Guests
Open to the public, 4000+ engaged visitors

Venue
Telekom Center Athens

Event Elements

Booth Design | Engagement & Engagement | Event & crowd management