NY Vibes & Hair Magic
Event Plus designed an immersive educational experience for Redken, transforming the Art Factory into a hub of innovation and style.
Imbued with NY vibes and industrial elements, the event seamlessly married the brand's aesthetic with the venue's character, creating a dynamic and educational atmosphere for guests. 100+ hairstylists from across Greece enriched their skills with live demonstrations by the international hair artists @colorbymarty and @keithoweneducation who showcased unique cutting and coloring techniques inspired by the latest fashion trends.
But the learning didn't stop at the stage. The event was a full immersion into Redken's world, featuring interactive workshops and an atmosphere charged with energy and fun. The carefully crafted scenography, engaging set up, and NY-style menu, complemented by uplifting music vibes, transformed the Art Factory into a bustling hub of creativity and inspiration, all masterfully designed by Event Plus
Branding | Concept Design
| Venue Pairing