Designed to move-built to connect, the Next app by NBG is travelling across Athens’ summer festivals. Our team designed and executed a series of bold, immersive brand activations that creatively bring the app to life.

At the heart of our concept is a fully custom, reusable booth built inside a mobile container. Iconic, eye-catching, and practical, the structure is made to move from one venue to the next.

A custom-built smartphone replica in it invites visitors to the main brand activation: a custom VR experience where they choose between a serene digital escape or an adrenaline-filled water sports simulation, both reflecting the ease, freedom, and chill feeling that the Next app by NBG offers.

A fresh, high-energy, youth-focused brand experience.

Duration
2 days

Guests
open to guests

Venue
Ejekt Festival

Event Elements

Booth Design | Brand Activations | Event Management