For the launch of the new Teddy Tint Lip Blush, Maybelline NY made a statement at Syntagma Square and Event Plus brought it to life with engaging, street-level activations.

A giant inflatable teddy, soft, pink, and totally irresistible, set the scene. Two live teddy mascots spread feel-good energy to the streets, dancing, posing, and pulling people into the action. A branded grab machine quickly challenged passersby to win flirty Teddy Tint giveaways, creating long queues and non-stop buzz.

Our teams kept the excitement rolling, fueling the hype at every interaction and making sure every moment hit just right.

Duration
1 day

Guests
Open to Public

Venue
Syntagma Square

Event Elements

Event Management | Branding | Activations