At the Primer Music Festival 2024, Event Plus brought the L'Oréal Group’s brands to the forefront, creating immersive beauty experiences that resulted in more than 25,000 direct interactions with their audience.
Through custom booths and interactive brand activations, festivalgoers connected to their favorite brands: Garnier offered sparkling hairstyles, NYX Professional Makeup showcased bold looks, CeraVe invited attendees to join interactive games, and La Roche-Posay presented innovative skincare demos.
Event Plus was responsible for designing and executing each brand’s presence at Primer Music Festival, including all interactive activations and the distribution and replenishment of giveaways. Behind the scenes, we also managed essential preparations, such as a stability study paired with weather planning, along with backup equipment and technical support to address any unforeseen issues.

Duration
3 days

Guests
open to the public

Venue

Primer Music Festival - Tae Kwon Do Stadium

Event Elements

Brand Activations | Booth Desing | Event Management