As part of the Aegean Ball Festival, the L’Oréal Men Expert brand experience brought a fresh dose of energy and basketball flair to Syros.

At the heart of the action stood our custom-designed, Men Expert kiosk, featuring eye-catching branding and a basketball-themed setup that invited guests to shoot and win exclusive prizes. With over 2,500 visitors daily at the festival, the activation quickly became a standout hotspot.

Giorgos Printezis, the soul and organizer of the Aegean Ball Festival, couldn’t miss our booth. He stopped by to shoot some baskets, meet the fans, and take part in a lively photo session that added to the vibrant atmosphere.

Duration
2 days

Guests
open to public

Venue
Syros

Event Elements

Custom Kiosk Design | Branding | Activations