Next is Now
For GSK’s 2026 biannual Commercial Conference, we designed and delivered a high-energy corporate celebration at Divani Caravel, bringing together 200 participants under the concept “Next is Now.” Awards and keynote moments honored the achievements of 2025 and set the tone for an inspiring 2026.
We transformed the conference into a GSK Show, structuring the entire experience as a dynamic stage production. Impactful scenography and show direction elevated the meeting into an immersive experience. With Dimitris Makalias as host and Antigoni Psychrami setting the rhythm of the room, we curated an engaging flow of content, entertainment, and interaction. “The Talented Box,” our unique team-building activation, spotlighted the talents of GSK’s people, generating energy, buzz, and genuine team spirit.
Duration
1 day
Guests
200
Venue
Divani Caravel
Event Elements
Event Design & Concept | Scenography | Event management