To celebrate the launch of INTERSPORT’s first-ever dedicated Football Club store in Athens we designed and brought to life a full-on football fiesta. A Grand Opening Experience that blew the roof off at the new store!

Guests stepped into a fully branded environment that celebrated football culture, with bold visuals branding, pitch-style graphics, and a football court right at the center. There were no boring corners. Just non-stop action and consumer experiences.

Guests jumped into a full-on football quest: Football Tic-Tac-Toe, sit-down 1v1 matches, the Jump Header Challenge, FC25 gaming corners, live football shows, and an AI photobooth that dropped them right into the action. At each stop, they collected stamps, unlocking prizes signed by football VIPs on-site. A live DJ and snack stations kept the energy high all day.

The end result? More than a store launch, a next-level brand experience that turned every visitor into a player.

Duration
1 day

Guests
500

Venue
Intersport Store

Event Elements

Event Design | Branding | Brand Activations