For the third consecutive year, Cosmos Sport trusted us to design, build, and run the sneaker10 × adidas Pride installation experience at Athens Pride 2025 in Syntagma Square.

Inspired by sneaker10’s vibrant palette and adidas’ street culture, we created a bold, colorful street-style booth. Round mirrors, wire mesh, metal barrels, traffic cones, and custom street signs formed the set. Then we handed the space to the people: with neon markers and spray cans, visitors tagged, wrote, captured the moment, and illustrated their own messages, transforming the booth into a living canvas and a place of expression and collective creation, voicing "Love lifts us up"!

Duration
1 day

Guests
open to public

Venue
Syntagma Square

Event Elements

Design | Branding & Construction | Event production