We brought the adidas SEE SS27 Sales & Marketing Meeting to life by transforming the Glasshouse venue into a space fully aligned with the brand’s identity. Through custom window stickers, geometric backdrops, and a dynamic main stage setup featuring two vertical LED columns on each side, the setup elevated the product presentations and strengthened the visual impact of the experience.

To connect remote attendees across South East Europe, the experience featured live streaming, while our tailor-made activity design enhanced the brand’s gift-sharing moments. 

The undisputed highlight was delivered through our Live Entertainment Coordination: a surprise element that revealed the live performance of the "48 Ores" band, instantly shifting the business meeting into a vibrant party.

Duration
2 days

Participants
150

Venue
Glasshouse & adidas HQ

Event Elements
Branding | Scenography | Live Entertainment