To celebrate 50 years of science and care and the new Hyalu B5, La Roche-Posay entrusted us with designing and delivering a landmark event that brought together 270 guests at the iconic Athens Conservatoire. Across two connected spaces, the Auditorium and the Foyer, guests moved through an immersive narrative that highlighted this new chapter for the brand.

Drawing inspiration from La Roche-Posay’s scientific heritage, we designed the concept, scenography, and lighting to create a minimal, immersive setup with blue-cyan tones that reflected the brand’s purity. We produced all constructions, staging, and branding, and orchestrated the registration platform, catering, and entertainment. The evening concluded with a vibrant party in the Foyer, where music, lighting, and atmosphere came together.

Duration
1 day

Guests
270

Venue
Athens Conservatoire

Event Elements

Event Design | Scenography & Lighting | Event Management