Maybelline NY took over two of Greece’s standout music moments in 2025, the MAD VMA and Eleni Foureira’s live concert at Katrakeio Theatre, to launch its new hero, Colossal Bubble Mascara.

We brought both sponsorships to life with full-scale design, production, and execution.
We reimagined the outdoor branded booths with bold bubble visuals, adapted our on-site presence, managed engagement teams and makeup artists, ran activations seamlessly, and oversaw crowd flow and event safety.

Our Colossal Bubble Booths became true crowd magnets: the signature Maybelline NY Wheel kept the energy high with nonstop engagement and prizes. Our coordinated makeup art stations delivered bubble-inspired looks for fans, influencers, and guests, creating viral moments across TikTok and Instagram.

Inside the arenas, Maybelline NY owned the stage with spectacular brand visuals framing ambassador Eleni Foureira’s performance. Backstage, the makeup artists' team handled makeup for dancers and presenters, extending the Colossal glow from behind the scenes to every spotlight.

Duration
2 festivals x 1 day

Guests
11000 contacts

Venue
MAD VMA & Eleni Foureira at Katrakeio Theatre

Event Elements

Event & Booth Design | Brand Activations | Event Management