The Footlab INTERSPORT x adidas event turned young fans into the day’s protagonists, building a full-day academy to Train, Play, and Shine. Our teams turned the football passion into a living Brand Experience, delivering a tailored concept, end-to-end set-up, custom activations, on-site logistics, and complete event production.

The sports journey began at a fully branded entry that felt like a pro academy. 120 kids and their parents took part in immersive drills, skill tests, and mini-tournaments. Curated coaching stations, performance challenges, friendly matches, awards, and branded takeaways kept the energy high throughout the day. The experience peaked with the reveal of the new adidas F50 and a meet-and-greet with rising talent, Dimitris Kaloskamis.

Duration
1 day

Guests
250+

Venue
Kicks Academy

Event Elements

Concept Design | Branding | Activations