It started in Syntagma Square. We surprised the city with a soft-pink giant, an inflatable teddy, cheeky and irresistible. Teddy Tint took over: mascots guided people to the next-door retail store, a grab machine spilled gifts, selfies piled up, queues formed, buzz exploded.

We then delivered 26 beauty-store activations across Athens and Thessaloniki. Bold, consistent, lively, experiential, and sales-focused. First with Teddy Tint, then with Colossal Bubble Mascara.

We designed, built, and ran the series end-to-end, the concept, booth, mechanics, staffing, operations. At the core, our modular Maybelline NY Corner, re-skinnable, sustainable, fast to deploy, built from reusable, durable materials, fitting any footprint. In-store, DJs set the tempo, makeup artists delivered quick looks, wheels spun for prizes, and creators amplified the moment, in a sharp execution that turned “try now” into “I’ll take it.”

Duration
26 activation days

Guests
5000 contacts

Venue
Syntagma Square, Athens & Thessaloniki beauty stores

Event Elements

Event & Booth Design | Brand Activations | Event Management