FrieslandCampina

Annual Meeting

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#the experience effect

fresh energy

designed & created for
FrieslandCampina
location
Anassa Glass House

design

experience

One Team. One Goal.

Fresh energy, shared ambition, and a transformed venue set the stage for this year’s FrieslandCampina Annual Meeting at the new Glass House Anassa. Suspended ceiling installations showcased the company’s portfolio of brands, while the central message “One Team, One Goal” set the tone, welcoming attendees.

The conference maintained high energy throughout the day as teams reviewed results, shared new plans, and introduced product launches. Key moments unfolded through engaging reveal sequences, with dancers entering the stage to choreograph a surprising product launch, turning presentations into live experiences.

As the meeting concluded, the venue transformed into a celebration, hosting the traditional pie-cutting, followed by a vibrant concert party with Lambis Livieratos, closing the event on a high-energy note.

Duration
1 day

Guests
250

Venue
Anassa Glass House

Event Elements

Event Design / Concept / Branding / Event Management

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