At Ioannina Lake Run 2025, we transformed OPAP’s sponsorship into a meaningful, multi-layered brand presence that extended far beyond visibility. Building on OPAP’s commitment to sport and local communities, we elevated the sponsorship through two high-impact initiatives: the “Women Who Inspire” photo exhibition and the OPAP kiosk at the Sponsors’ Village by the lake.

Hosted at Technoxoros Gallery, the exhibition was a cultural tribute to women runners who lead with strength and resilience, showcasing the powerful photography of Angelos Zymaras. A subtle integration of OPAP branding created an authentic link between sport and brand purpose. The opening brought together athletes, local stakeholders, and media, reinforcing OPAP’s role as an active advocate of female empowerment in sport.

At the finish line, we designed the OPAP kiosk as a vibrant, welcoming hub for runners and visitors. Through engaging activations such as face painting and braiding, we created joyful post-race moments and interaction.

Blending culture with experiential engagement, we made OPAP’s sponsorship tangible, emotional, and socially relevant, turning a running event into a true celebration.

Duration
7 days

Guests
Open to the public, 7000+ visitors

Venue
Ioannina Technoxoros Gallery and Lake

Event Elements

Event Design | Branding & Engagement | Event management